![]() ↑ Only when the official Line account activates the “On Air” mode (a red dot will be displayed beside the official account name), the account managers can directly communicate with subscribers. Subscribers can only reach them personally when their “On Air” mode is on, which needs to be activated manually by official account managers for real-time dialogue. Normally, they can only preset rules for auto-replies. ![]() Efficiency of customer service functionsĪs for customer service, official Line accounts can’t receive, read or reply to messages sent from their subscribers. ↑ Official WeChat accounts can send a variety of multimedia messages as well as long articles.ģ. Moreover, WeChat articles also allow users to share them on their Moments page as well as other external platforms, which helps increase their exposure. The other four types of content can be combined in a WeChat article, which can be seen as a simple webpage that contain much more information than on Line. ↑ Official Line accounts can send simple messages and pictures to their subscribers.Īs for WeChat, there are five major types of content available: WeChat articles, texts, images, audio and videos.Įxcept for WeChat articles, the other four types of content are sent in the form of messages. Generally, the content is sent in the form of messages on Line. In terms of content, official Line accounts can send simple texts and pictures, sometimes with hyperlinks that direct users to external websites. ↑ Subscription accounts are the most common type of official WeChat account, and they are grouped together in the “Subscriptions” folder. Brands can compare them and make the final decision about which official WeChat account is the most suitable for them. In WeChat, there are four types of official accounts: subscription accounts, service accounts, corporate accounts and mini program.Įach type of account has its own focus and features. ↑ On Line, users can see a list of recommended official accounts and the ones which users have subscribed to are listed in the “Chats” page along with other contacts. There’s only one type of official account and all the official accounts on Line generally share the same functions. ![]() With Line, the number of official accounts is not very large and they’re categorized in a list by industry, like travel, entertainment, media and so on. Types of official accountsīoth Line and WeChat provide official accounts for corporates as a tool to send the latest company and product information to subscribers and provide more immediate customer service.
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